It’s certainly no secret that social media has given businesses a new and effective way to find and hire employees—especially hard-to-find IT talent.
Just a handful of social recruiting stats from Jobvite’s 2012 Annual Social Recruitment Survey tells the story: “92% of U.S. companies used social media to recruit and hire talent. 7 out of 10 employers have successfully hired talent via social media sites 43% of recruiters who use social recruiting saw an increase in candidate quality.”
And while the new recruiting avenues offered by LinkedIn, Facebook and the like are good news for employers, the widespread adoption of social recruiting means that the competition for IT talent on social networks is about as intense as it is everywhere else. Can employers in search of highly specialized IT talent and skills make fast, effective recruiting headway on social networks? They can if they are willing to dig a little deeper.
Scout IT Talent in Code Repositories One of the best ways to identify skilled IT professionals today is to visit code sharing and repository sites like Bitbucket and GitHub. These sites also function as networking hubs for software engineers, creating a target-rich environment for employers seeking out highly skilled IT talent. Bitbucket and Github allow for a close-up look at skills and knowledge as well as a gateway to passive, sought after IT talent—professionals who are successfully employed elsewhere. Recruiters and hiring managers who identify professionals with the skills they need can network with them directly on code sharing/hosting sites or reach out to them through mainstream social media sites like LinkedIn.
Scout IT Talent in Reference Sites Stack Exchange has rapidly become a popular question/answer library people worldwide use to get factual, referenced answers to questions on a range of topics. In the technology-focused areas of the site, IT professionals engage in discussions on tools, technology, and the industry. Another fertile recruiting ground, Stack Exchange offers the added benefit of getting insights into how individuals approach a challenge and engage with peers.
What’s Ahead? People Aggregators Nipping at the heels (and borrowing from the profiles) of social media sites are people aggregators like Gild, TalentBin, Entelo, TheSocialCV and Dice OpenWeb. The goal of these sites is to aggregate talent profiles from across professional, social and technical sites to give employers more complete, accurate talent and skill assessments. Each of these aggregators uses its own formula and/or algorithm for searching and producing profiles and most of them seem to search term-based. At this early stage, it’s hard to know how accurate these aggregated profiles are and whether the searches are producing more qualified candidates or simply a higher quantity of candidates. However, we at Palo Alto Staffing Technology are keeping a careful recruiting eye on these emerging recruiting tools. We will continue to share our thoughts on their value and capabilities as they evolve. In the meantime, remember that the best IT talent recruiting requires some deep digging, strategic scouting and willingness to engage passive professionals.